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Boosting User Base and Revenue through UX/UI Enhancements

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🔗 Web Site

🔗 Figma Project

🔗 Behance Case

Project Summary

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The project began as a Telegram channel with around 1,000 users discussing and attempting to buy early-stage cryptocurrencies. The main issue was limited access to popular investment platforms. As demand grew, the need for a dedicated platform became clear. The initial versions of the platform required substantial improvements in layout and user experience to meet user needs and business goals.

Main Goal

To improve platform usability and operational efficiency by providing users with a simple and accessible way to purchase early-stage cryptocurrencies, ultimately leading to increased customer loyalty and revenue growth for the project.

As a result, after launching the updated version of the platform, over 4,500 new clients were acquired, generating approximately $2,250,000 in revenue for the business.

My Objectives in the Insider Project

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1. Optimizing and Enhancing User Experience

The primary task was to refine the existing versions of the platform by creating a more intuitive and user-friendly interface. The goal was to make the process of purchasing early-stage cryptocurrencies as simple and accessible as possible.